The navigation menu divides the site into five basic categories: Women, Curve, Men, Kids, and Beauty.Ī clothing store for men, women, and children, you can easily find whatever you’re looking for. The homepage always highlights the latest sale they have going on, and there’s a countdown to let people know when the sale is over. A slider highlights specific items people are most likely to be looking for, such as “black dresses,” “white dresses,” “shoes,” and “graphics.” As you scroll the page, you see other popular categories, such as dresses, jeans, and denim shorts. Usability is king here, and it shows in this Shopify shop. PipeCandy data indicates the company headquartered in Vernon, California, earns an estimated $500 million to $1 billion in annual web sales, with 10.5 million monthly website visitors. Red Dress BoutiqueĪnother clothing store, Red Dress Boutique, targets women who want to shop for clothing, shoes, jewelry, and other fashion accessories. Everything is broken down into categories, so it’s easy to shop for whatever you’re looking for. You can easily see what items are new to the store and check out the designers Red Dress Boutique works with to source their products. The homepage layout makes it easy for people to sign up for email discounts and get answers to their questions regarding shipping and returns, along with learning more about the company. PipeCandy data shows the company headquartered in Athens, Georgia, earns an estimated $1 million to $5 million in annual web sales, with 7K monthly website visitors. Gym Shark is a site that sells workout clothes and accessories for men and women. They sell leggings, sports bras, hoodies, jackets, tank tops, and more. It’s easy to find what you’re shopping for with the simple navigation bar – and the basic black and white color scheme makes the product colors stand out, allowing the product to sell itself. The filter and sort feature is a crucial part of the customer experience since you cannot touch or feel the product when shopping online.
Sorting and filtering make it easier to narrow product offerings by size, color, pattern, fit, discount, and price range.Īccording to PipeCandy, the site gets more than 2 million visitors monthly and earns an estimated $250 to $500 million in web sales annually. CupsheĬupShe is yet another fashion industry website, but rather than focusing on general clothing, they focus primarily on swimwear, dresses, and coverups.
The web design here is great – a vibrant home page with lots of color and product photos, highlighting a limited-time sale, clearance items up to 70% off, and more. They also call attention to the fact that they offer financing with Klarna and Afterpay and have a mobile app for placing orders – where you can get a discount just for placing an order in the app.
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This encourages shoppers to download the app, too.
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